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Advertising Sales Director

SUMMARY

The Advertising Sales Director produces revenues for Bay Nature Institute (BNI) through advertising sales while helping to build the community of organizations, agencies and businesses that support BNI’s educational mission. This is a commission-based position with benefits; a minimum work time of 20 hours a week is required, with increase in hours up to full-time both possible and desired (negotiable). BNI’s offices are located in Berkeley, CA.

COMPENSATION

Expected initial half-time annual income range is $25,000 – $35,000 ($50,000 – $70,000 FTE). Compensation is commission-based with a guaranteed monthly draw (negotiable). Given our track record over the past three years, and with the newly added opportunity of selling ads for our redesigned website, an excellent salesperson may achieve income beyond the above range, particularly if s/he is willing and able to work more than 20 hours/week and is interested in taking on additional sales opportunities at BNI. The position includes benefits (pro-rated based on employment status), including vacation time and health insurance.

JOB DESCRIPTION (min. 20 hours/week)

BNI seeks a highly motivated, outgoing, savvy individual to service our existing base of magazine advertisers and to prospect other nature-oriented and environmentally-aware businesses and organizations to advertise in the magazine and/or on the newly launched website. S/he should be able to clearly communicate the mission of Bay Nature to prospective advertisers. The Advertising Director also works with advertisers and our freelance graphic designers to produce ads that are effective and appropriate to our audience.

Advertising Sales ~ 90%

• Develop strategy, and research targets and priorities for sales in consultation with Publisher/Associate Publisher.
• Sell ads and other promotional programs to new and current advertisers.
• Negotiate contracts with advertisers.
• Coordinate billing with finance staff.
• Coordinate production and delivery of ads with advertiser and ad designer.
• Coordinate ad placement with editor and website manager.
• Maintain and update advertiser database and issue ad logs.
• Update media kit promotional materials as needed.
• Collect payments on advertising sales.
• Maintain relationships with past, current, and potential advertisers.
• Work with other staff on periodic readers’ surveys to support advertising sales efforts.

Other Sales ~ 10%

• From time to time, Advertising Director may take on responsibility for reselling reprints or other products derived from the magazine.

REQUIRED QUALIFICATIONS

• Success in advertising or other related sales
• Excellent oral (particularly on telephone!) and written communication skills
• Outgoing, self-motivated, sense of humor, persuasive
• Attention to detail, good follow-through, ability to meet deadlines
• Commitment to protecting and enjoying the natural environment
• Basic computer skills (Excel, Word, Email, Internet; FileMaker a plus)
• Ability to work collaboratively with small staff in nonprofit environment

DESIRED QUALIFICATIONS

• Knowledge of Bay Area conservation community and green businesses a plus
• Design or visual arts background helpful

ABOUT BAY NATURE INSTITUTE

Bay Nature Institute (BNI) is a 501(c)(3) nonprofit organization dedicated to educating the people of the San Francisco Bay Area about, and celebrating the beauty of, the surrounding natural world. We do so with the aim of inspiring residents to explore and preserve the diverse and unique natural heritage of the region, and of nurturing productive relationships among the many organizations and individuals working towards these same goals.

BNI publishes Bay Nature magazine, an award-winning full-color quarterly magazine that explores the natural world of the Bay Area, as well as our new content-rich website (launched in June 2008) at www.baynature.org. BNI also produces Bay Nature on the Air – short videos that air on public TV stations around Northern California, and organizes free naturalist-lead hikes related to magazine and online content. Explore this site to learn more.

APPLICATION PROCESS

Send cover letter and resume by email to hiring@baynature.org or to Bay Nature, Re: Advertising Position, 1328 Sixth Street #2, Berkeley, CA 94710.

Position open until filled.

** No phone calls or follow-up emails, please. **

Bay Nature Institute is an equal-opportunity employer and values staff diversity.

Volunteer

We often have openings for editorial internships and other volunteer opportunities, including marketing, development, event tabling, and general office support. For general information about  internships or volunteering, email volunteer@baynature.org.