Bay Nature

Bay Nature is an expression of the community of people striving towards the goal of a sustainable Bay Area. A major component of that community is the suite of businesses, institutions, and organizations that advertise in Bay Nature magazine and on BayNature.org. They understand that advertising in these venues is an effective way to communicate with a targeted audience of those who enjoy and care about the natural world of the Bay Area.

Our magazine readers and site visitors in turn benefit from learning about a range of local businesses and providers of products and services that aid in their exploration of the natural world and that help them live more sustainably.

Last but not least, advertisers in Bay Nature magazine and BayNature.org provide Bay Nature Institute with crucial financial support for maintaining these high-quality venues for education about the natural world of the Bay Area.

Contact

For further information about advertising in BAY NATURE, please contact:

Ellen Weis
Advertising Director
(510) 528-8573 phone
(510) 528-8117 fax
ellen@baynature.org

Advertising on BayNature.org

BayNature.org is the San Francisco Bay Area’s #1 website for finding and learning more about things to do outdoors.  Traffic to the site has increased steadily since 2008, and unique visits leaped by 10% per month since the start of 2012.  We are projected to reach over half a million in the next twelve months.

Our flagship print publication, Bay Nature Magazine, has become one of the region’s most respected niche publications.  Now in its 12^th year, the award-winning Bay Nature is read by thousands of influential people dedicated to enjoying and protecting local parks, wildlife and nature.  Each issue of the quarterly magazine is archived on our website.

Bay Nature’s journalistic coverage of original topics, along with gorgeous photography from all across the nine Bay Area counties, provide an excellent venue for top tier advertising.  Businesses, entrepreneurs, travel and destination locations, publishers, membership-driven nonprofit organizations, and large public agencies reach a highly targeted and educated audience of active and engaged Bay Area residents, passionate about the extensive range of relevant subjects we cover.

In August 2012 Bay Nature launches Trailfinder, a new interactive map-based trail and park finder.  The new site, built in collaboration with Bay Area Open Space Council’s Transit and Trails, GreenInfo Network, and iNaturalist.org, will bring together many of the finest resources to provide invaluable assistance in discovering our regional nature nearby.

The new BayNature.org is a perfect vehicle to help your business reach a highly targeted, desirable audience.  Please review the detailed specifications for each of our ad levels.  Contact us for affordable print/web packages.  We can provide free consultation services for your media mix.

Download full details of opportunities for sitewide, topic-specific, and even subregion-targeted ads.

Advertising in print: Bay Nature magazine

Circulation

BAY NATURE, a quarterly magazine with a circulation of approximately 8,000, is available by subscription and through newsstands, bookstores and nature centers throughout the San Francisco Bay Area and beyond.

Why BAY NATURE?

BAY NATURE is the only magazine dedicated to exploring the natural world of the San Francisco Bay Area. Arriving in full color every quarter, BAY NATURE inspires readers to venture out and directly experience nature; deepens their connection with the natural world; and strengthens their commitment to protecting local creatures and wild places.

Each issue brings provocative and informative nature writing as well as magnificent original art and photography—so our readers can see the world around them with new eyes.

BAY NATURE reaches a broad audience, from outdoor enthusiasts and committed environmentalists to backyard gardeners and armchair naturalists. They are active, educated, affluent, influential, inquisitive, and involved in their communities.

Nowhere else can advertisers reach a higher concentration of Bay Area readers with an interest in the outdoors and preserving the environment than through BAY NATURE. Please join us!

Publishing Schedule 2013

General Advertising Rates

Discounts

Frequency advertising contracts must be completed within one year of the first insertion and are not retroactive. A short-rate billing will occur if the contract items are not fulfilled or if the contract is canceled prior to fulfillment.

Mechanical Requirements

Process: Sheetfed offset
Trim Size: 8 1/2 x 11
Paper: 70# coated matte stock (50% recycled fiber, 25% pcw)
Ink: 4-color process
Binding: saddle-stitched
Screen: 175 line

All graphic ads should be supplied as a TIFF, EPS or PDF file.

Display Ads

Guidelines:

• All black and white ads require laser proof.
• All four color ads must be accompanied with color proof.
• All printer and screen fonts must be included.
• All ads must be built as final size (i.e. full page 7 5/8 x 10 1/4).
• JPEG or RGB or index color files may result in unexpected colors on press.
• Save as CMYK for all color ads.
• In Adobe Illustrator EPS files, convert all fonts to outlines.
• For full page bleed ads, allow for 1/8 inch trim.

PDF files:

• PDF files should be created using Acrobat 4.0 or higher.
• Save PDF files as “Press Optimized.”
• PDF files must have all fonts embedded when saved.

Marketplace Ads

Advertiser provides: Image: 4-color EPS/TIFF file (minimum 300 dpi), digital logo, or color transparency (slide) of product; OR black and white EPS/TIFF file (minimum 300 dpi), b&w glossy print of product, or velox of logoCopy describing your product or service

Copy & Contract Requirements

Publisher reserves the right to reject or cancel any advertisement that, in our opinion, does not conform to the standards of BAY NATURE.

All insertion orders are accepted subject to provisions of the current rate card.

Orders are due on or before the ad reservation deadline. Orders must specifically state issue(s) and space to be used. All verbal instructions regarding contracts, insertions or changes of any kind are to be confirmed in writing by the advertiser.

Publisher is not responsible for errors in text or numbers provided by the advertiser. The publisher’s liability for any error shall not exceed the fee paid for the space.

Cancellations or changes in orders will not be accepted after closing date and none may be considered executed unless acknowledged in writing by the publisher

In consideration of the acceptance of the advertisement, the advertiser and/or agency assume liability for any and all claims that may arise as a result of advertisements printed and will protect the publisher against any claims arising therefrom.

All ad rates are subject to change without notice.