Circulation

BAY NATURE, a quarterly magazine with a circulation of approximately 9,000, is available by subscription and through newsstands, bookstores and nature centers throughout the San Francisco Bay Area and beyond.

Why BAY NATURE?

BAY NATURE is the only magazine dedicated to exploring the natural world of the San Francisco Bay Area. Arriving in full color every quarter, BAY NATURE inspires readers to venture out and directly experience nature; deepens their connection with the natural world; and strengthens their commitment to protecting local creatures and wild places.

Each issue brings provocative and informative nature writing as well as magnificent original art and photography—so our readers can see the world around them with new eyes.

BAY NATURE reaches a broad audience, from outdoor enthusiasts and committed environmentalists to backyard gardeners and armchair naturalists. They are active, educated, affluent, influential, inquisitive, and involved in their communities.

Nowhere else can advertisers reach a higher concentration of Bay Area readers with an interest in the outdoors and preserving the environment than through BAY NATURE. Please join us!

Publishing Schedule

General Advertising Rates

Discounts

15% for recognized advertising agencies only. Agency must provide an independent billing and creative service to the advertiser.

Frequency advertising contracts must be completed within one year of the first insertion and are not retroactive. A short-rate billing will occur if the contract items are not fulfilled or if the contract is canceled prior to fulfillment.

Mechanical Requirements

Process: Sheetfed offset
Trim Size: 8 1/2 x 11
Paper: 70# coated matte stock (50% recycled fiber, 215% pcw)
Ink: 4-color process
Binding: saddle-stitched
Screens: 175 line

Display Ads

All graphic ads should be supplied as a TIFF, EPS or PDF file.

Guidelines:

• All black and white ads require laser proof.
• All four color ads must be accompanied with color proof.
• All printer and screen fonts must be included.
• All ads must be built as final size (i.e. full page 7 5/8 x 10 1/4).
• JPEG or RGB or index color files may result in unexpected colors on press.
  
• Save as CMYK for all color ads.
• In Adobe Illustrator EPS files, convert all fonts to outlines.
• For full page bleed ads, allow for 1/8 inch trim.

PDF files:

• PDF files should be created using Acrobat 4.0 or higher.
• Save PDF files as "Press Optimized."
  
• PDF files must have all fonts embedded when saved.

Marketplace Ads

Advertiser provides: Image: 4-color EPS/TIFF file (minimum 300 dpi), digital logo, or color transparency (slide) of product; OR black and white EPS/TIFF file (minimum 300 dpi), b&w glossy print of product, or velox of logoCopy describing your product or service

Copy & Contract Requirements

Publisher reserves the right to reject or cancel any advertisement that, in our opinion, does not conform to the standards of BAY NATURE.

All insertion orders are accepted subject to provisions of the current rate card.

Orders are due on or before the ad reservation deadline. Orders must specifically state issue(s) and space to be used. All verbal instructions regarding contracts, insertions or changes of any kind are to be confirmed in writing by the advertiser.

Publisher is not responsible for errors in text or numbers provided by the advertiser. The publisher's liability for any error shall not exceed the fee paid for the space.

Cancellations or changes in orders will not be accepted after closing date and none may be considered executed unless acknowledged in writing by the publisher

In consideration of the acceptance of the advertisement, the advertiser and/or agency assume liability for any and all claims that may arise as a result of advertisements printed and will protect the publisher against any claims arising therefrom.

All ad rates are subject to change without notice.

Contact

For further information about advertising in BAY NATURE, please contact:

Chris Darling
Advertising Director
(510) 528-8573 phone
(510) 528-8117 fax
chris@baynature.org

Please send materials to:

Bay Nature
1328 Sixth St. #2
Berkeley, CA 94710