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PRODID:-//Bay Nature - ECPv2.0.11//NONSGML v1.0//EN
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X-WR-CALNAME:Bay Nature
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BEGIN:VEVENT
DTSTART;VALUE=DATE-TIME:20130117T190000
DTEND;VALUE=DATE-TIME:20130117T210000
DTSTAMP:20130526T092741
CREATED:20121227T191135
LAST-MODIFIED:20121227T191135
UID:80456-1358449200-1358456400@http://baynature.org
SUMMARY:BLUEMIND: Putting The Science of Emotion Into Ocean Conservation - Speaker Series
DESCRIPTION:Dr. Wallace J. Nichols believes that the environmental “Green Movement” misses the boat with ocean conservation.  “J\,” as he is known\, proposes a makeover\, what he calls a “Blue Movement\,” and has founded BLUEMiND: The Mind + Ocean Initiative\, merging the fields of cognitive science and ocean exploration.  His approach to conservation does not rely on guilt\, shame\, and fear to effect change\, but instead on neurological insights into the human mind and how the ocean promotes happiness.  It is not fiscal recklessness that lead Coca-Cola to fund an in-house neuroscience lab.  They use the resource to explore the intersection of “happiness” with their brand\, at the neurological level.  Dr. Nichols feels that the world’s oceans need a “neuro-marketing” lab\, as a way to advance the dialogue about the “why’s” supporting ocean conservation.
LOCATION:2100 Bridgeway, Sausalito, CA, 94965, United States
URL:http://baynature.org/event/bluemind-putting-the-science-of-emotion-into-ocean-conservation-speaker-series/
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