Bay Nature and NewsMatch — Double Your Impact

November 2, 2018

It’s hard not to be troubled by the state of the world right now. Climate change projections are truly grim, biodiversity hangs in the balance, societal divisions feel deeper than ever. Bay Nature publishes local, independent journalism in print and online to provide a powerful antidote to hopelessness by connecting people to the outdoors and conservation issues around them on a scale where change is truly possible. We think our work in the greater San Francisco Bay Area—where much of the best natural science, innovative policy, and new ideas for understanding nature occur—matters more than it ever has, and this year your support matters more than ever.

For the first time, Bay Nature is part of NewsMatch, a remarkable matching-gift campaign supporting nonprofit news reporting nationwide. NewsMatch doubles donations to 155 nonprofit newsrooms in nearly every state across the country. It is the largest grassroots fundraising campaign to grow nonprofit newsrooms and promote giving to journalism among U.S. donors. NewsMatch opened November 1 with more than $3 million in matching support.

From November 1 through December 31, individual donations to Bay Nature Institute will be matched up to $1,000 per donor and up to an organizational cap of $25,000. New recurring donations set up during NewsMatch are eligible to be matched at their full-year value. In addition, NewsMatch will provide bonuses to Bay Nature for exceeding the number of individual donors in 2018 vs. 2017 and for acquiring 100 new donors during the match period.

Support local nature journalism! This November and December your gift to Bay Nature will be fully matched.

Launched in 2016, NewsMatch is driven by the Institute forNonprofit News and the News Revenue Hub, two organizations helping build more sustainable models for journalism in America. The campaign is supported by a diverse group of foundations including Democracy Fund, the Ethics and Excellence in Journalism Foundation, the Gates Family Foundation (through the Colorado Media Project), the John S. and James L. Knight Foundation, John D. and Catherine T. MacArthur Foundation, and the Wyncote Foundation. The Miami Foundation serves as fiscal sponsor. NewsMatch added several major donors in 2018, including a $1 million contribution from the Facebook Journalism Project and $250,000 from the Berkeley-based Jonathan Logan Family Foundation.

About the Author

Regina Ridley is Bay Nature's publisher and executive director.

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