We know we’re not supposed to mix editorial content with advertising, but it’s difficult not to comment on the ad placed by the Muir Heritage Land Trust on page 37. Habitat loss is the number one cause of loss of wildlife. Development, roads, and even fencing that cuts wildlife off from their natural habitats are all to blame. Like other land trusts, Muir Heritage works to preserve natural habitats and raises money to purchase conservation easements. The Muir Heritage Land Trust is interested in saving open space everywhere, but focuses primarily on Contra Costa County. The ad is part of a campaign—developed pro-bono by Chris Halas and Tony Bennett at Goldberg Moser O’Neill Advertising in San Francisco—to heighten public awareness about the consequences of losing open space. Besides placing paid ads in publications such as BAY NATURE, the Trust has convinced Time, Newsweek, US News and World Report, and Sports Illustrated to run the ads free of charge. For more information, log on to www.muirheritagelandtrust.org or call (925)228-5460.
Most recent in Stewardship
On October 4, 2015, the Committee for Green Foothills honored Bay Nature co-founders David Loeb and Malcolm Margolin (publisher of Heyday Books) for their significant contributions to the Bay Area nature community.
Temescal Creek flows through concrete culverts from Lake Temescal through the flats of Oakland and Emeryville, into San Francisco Bay—out of sight and largely out of mind. Creek advocates are hoping to change that.
Stewardship | Urban Nature
The 23,000 acres around Crystal Springs are prime hiking territory in an urban region desperate for more places to get outdoors. They're also home to numerous endangered species, and critical to San Francisco's drinking water supply.
Recreation | Stewardship | Urban Nature