Join Acterra’s Veganuary Your Way 2021 challenge and go plant-forward in the new year. This is your challenge and you approach it at your comfort level. Choose your own path for this January challenge — whether it’s eating plant-based once a day, once a week, every day, or somewhere in between.
Did you know that the average Bay Area omnivore household emits nearly 10 metric tons of carbon dioxide equivalents to the atmosphere each year — just from the food they eat? That’s the same as driving a typical gas-powered car about 23,000 miles! As you can see in the graph below, animal-based foods have a much bigger carbon footprint than plant-based foods.
You can make a big difference by opting for more fruits, veggies, whole grains and legumes while moving meat and dairy products to the side — or off your plate entirely. You’ll also benefit by feeling stronger, more energetic, and healthier, while reducing your risk for many chronic diseases.
We all have a part to play in shaping a sustainable future. Start right now by making changes to your diet that are healthier for you and the planet! This challenge is open to all ages and all eating styles — and is free.
You’ll get weekly reminders from us where we’ll also include some helpful plant-forward tips. Each week, let us know if you met your challenge goals by completing a brief survey and we’ll send you a report estimating the food-related greenhouse gas reductions you’ve achieved. Acterra will be your personal cheering squad — we’ll even send you adorable virtual stickers when you complete your Veganuary Your Way goals for the week.
Want to be part of a team? Get even more support and encouragement from our online community and follow our weekly themes, easing your way through the journey with recipes, tips and more.
Need a buddy? We can pair you with an experienced Plant-forward Ambassador to help you navigate. Request a buddy when you sign up today!
Let’s have some fun and see how great it feels to start the new year off on the right (carbon) foot. Sign up today, and welcome aboard!