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Grassland bird conservation is inextricably linked to management practices on millions of acres of rangelands, the vast majority of which are privately owned. Significant rangeland habitat enhancement can only be achieved through cooperative approaches that work with ranchers that live and work on these lands. Audubon’s Conservation Ranching Program uses an innovative, market-based approach to connect conservation-conscious consumers to ranchers who employ bird-friendly management practices in raising their livestock. The program addresses loss in ecosystem function and health through the conservation of focal bird species and the habitat they depend upon. It incentivizes bird-friendly livestock management practices, emphasizing regenerative grazing approaches that improve soil health, diversify habitat structure, and ensure environmental sustainability that benefits pollinators and other grassland wildlife
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