Ads on www.baynature.org offer you a new way to reach a prime audience: affluent,
well-educated, nature-loving Bay Area residents, many of whom are homeowners and/or
decision-makers at their place of work. Bay Nature readers and website users are dedicated to lifelong learning and travel, outdoor recreation, healthy living, and environmental protection.

Ad Units

Rates are net, non-commissionable. CPM = Cost Per Thousand Impressions.
CPM Combo Rate = Discount rates for current Bay Nature magazine print advertisers

Online Ad Submission Guidelines

1. Please submit ads as .jpg, .png, or .gif files.

2. Please keep file size under 50 KB (preferably under 25 KB).

3. Image resolution must be 72 dpi.

4. Image size must match exactly the pixel dimensions listed below.

5. Still images only, please. No video or moving images will be accepted.

6. Please ensure that your ad has sufficient color contrast to stand out from the background where it is being placed

7. (home footer, interior sidebars.) We reserve the right to place a 1-pixel border around advertising art if necessary.

8. Linking URLs must use domain names and not IP addresses.

9. Advertisements that mislead the user will not be accepted. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.

10. All advertisements will be reviewed by us and are subject to approval before placement.

Copy & Contract Requirements

• Publisher reserves the right to reject or cancel any advertisement that in our opinion does not conform to the standards of Bay Nature Institute.

• All insertion orders are accepted subject to provisions of the current rate card and specifications sheet.

• Publisher is not responsible for errors in text or numbers provided by advertisers. The publisher’s liability for any error shall not exceed the fee for the space.

• In consideration of the acceptance of the advertisement, the advertiser and/or agency assume liability for any and all claims that may arise as a result of advertisements uploaded on baynature.org and will protect the publisher against any claims arising therefrom.

• All ad rates are subject to change without notice.

Web Advertising Terms

New accounts must prepay the first 20,000 impressions of a contract.
Except for prepaid impressions, all advertisers will be billed quarterly at the beginning of January, April, July, and October for the impressions served during the previous three months.
Bills not paid within 30 days of invoice date may be assessed a $50 late fee and 1.5% per month service charge.