We know we’re not supposed to mix editorial content with advertising, but it’s difficult not to comment on the ad placed by the Muir Heritage Land Trust on page 37. Habitat loss is the number one cause of loss of wildlife. Development, roads, and even fencing that cuts wildlife off from their natural habitats are all to blame. Like other land trusts, Muir Heritage works to preserve natural habitats and raises money to purchase conservation easements. The Muir Heritage Land Trust is interested in saving open space everywhere, but focuses primarily on Contra Costa County. The ad is part of a campaign—developed pro-bono by Chris Halas and Tony Bennett at Goldberg Moser O’Neill Advertising in San Francisco—to heighten public awareness about the consequences of losing open space. Besides placing paid ads in publications such as BAY NATURE, the Trust has convinced Time, Newsweek, US News and World Report, and Sports Illustrated to run the ads free of charge. For more information, log on to www.muirheritagelandtrust.org or call (925)228-5460.
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