Advertise with Bay Nature

Cover photo by Randall Bryett

Bay Nature Print Publishing Schedule and Rates


Bay Nature‘s stunning photography and award-winning articles have been a key voice in the Bay Area outdoors and conservation community for more than 15 years.

A major component of our success is the people who supports us. You can see a list here of all the businesses, entrepreneurs, institutions, and organizations that advertise in Bay Nature magazine and right now. Together, we promote awareness and sustainability of our extraordinary 12-county Northern California region.

Advertising in Bay Nature’s PRINT and ONLINE venues is an effective part of your media mix — it is outreach that communicates to a highly targeted audience of people who enjoy and utilize the diverse natural world of the greater Bay Area.

Our magazine readers and website visitors benefit from learning about a range of local businesses and service providers. Retail, travel destinations, home improvement, landscape and design services; bookstores, museums, educational organizations; nonprofit sector services and family outdoor activities are just some of the many eclectic companies and nonprofit institutions who support the Bay Area’s environment.

Advertisers in Bay Nature magazine and provide Bay Nature Institute with the financial support for maintaining our two high-quality venues that educate our readership about the natural world of the Bay Area.

Nowhere else can advertisers reach such a higher concentration of Bay Area readers who have a keen interest in the outdoors and preserving the environment than through BAY NATURE. Please join us!


For further information about advertising in Bay Nature, please contact:

Ellen Weis
Advertising Director

Advertising with Bay Nature

16n4_coverBAY NATURE, a quarterly magazine with a readership of approximately 30,000, and a paid circulation of approximately 7,000, is available by subscription and through newsstands, bookstores and nature centers throughout the San Francisco Bay Area.

BAY NATURE is the only magazine dedicated to exploring the natural world of the San Francisco Bay Area. Arriving in full color each quarter, BAY NATURE inspires readers to venture out and directly experience nature; deepens their connection with the natural world; and strengthens their commitment to protecting local habitats and wild places.

Each issue brings provocative and informative nature writing as well as magnificent original art and photography—so our readers can see the world around them with new eyes.

BAY NATURE reaches a broad audience, from outdoor enthusiasts and committed environmentalists to backyard gardeners and armchair naturalists.  Our readers are active, educated, affluent, influential, inquisitive, and engaged in their communities.  They think globally and shop locally! They are decision makers and influencers. is the San Francisco Bay Area’s #1 website for finding and learning more about things to do outdoors. Traffic to the site has increased every year for the last decade, and we are projected to reach over half a million unique visitors in the next year.

Our flagship print publication, Bay Nature Magazine, has become one of the region’s most respected niche publications.  Now in its 20th year, the award-winning Bay Nature is read by thousands of influential people dedicated to enjoying and protecting local parks, wildlife and nature.

Each issue of the quarterly magazine is archived on our website.

Bay Nature Reader Stats
Bay Nature’s journalistic coverage of original topics, along with gorgeous photography from the Bay Area counties, provide an excellent venue for top tier advertising.  Businesses, entrepreneurs, travel and destination locations, publishers, membership-driven nonprofit organizations, and large public agencies reach a highly targeted and educated audience of active and engaged Bay Area residents, passionate about the extensive range of relevant subjects we cover.

The new is a perfect vehicle to help your business reach a highly targeted, desirable audience.  Please review the detailed specifications for each of our ad levels.  Contact us for our affordable Print/Web Combo package.  We can provide free consultation services for your media mix.

Print Publishing Schedule 2021


Reservation Material On Newsstands
WINTER: Jan-March 2021 11/01/20 11/15/20 January 1, 2021
SPRING: April-June 2021 2/05/21 2/14/21 April 1, 2021
SUMMER: July-Sept 2021 5/01/21 5/15/21 July 1, 2021
FALL: Oct-Dec 2021 8/05/21 8/14/21 October 1, 2021

General Advertising Rates, Print

(CALL  for more details)

Ad Unit     1x     2x     3x    4x
Back Cover $ 2,975 2,845 2,700 2,600
Inside Front $ 2,845 2,650 2,550 2,450
Inside Back Cover $ 2,745 2,750 2,625 2,550
FULL/Opposite Table of Contents $ 2,800 2,700 2,565 2,500
FULL Page $ 2,675 2,600 2,525 2,375
1/2    HALF $ 1,475 1,400 1,350 1,250
1/3    THIRD $   1000   950   920   900
1/4   QUARTER $   850   800   760   725
1/6   SIXTH $   625   575   550   500
MARKETPLACE  (1/12) $   375   325   300   275

Web Rates

Ad Unit Monthly Quarterly
300W  x  250H pixel $ 450 $ 950

Download full details of opportunities for sitewide, topic-specific, and even subregion-targeted ads.

Print Ad Size Details

Space Unit Sizes      Non-bleed sizes Bleed sizes
Width Depth Width Depth
Full Page 7 5/8 10 1/4 8 5/8 11 1/4
Back Cover 7 5/8 8 5/8 8 5/8 9 1/8
2/3 Vertical 5 10 1/8 NA NA
1/2 Horizontal 7 3/4 4 15/16 8 5/8 5 5/8
1/3 Vertical 2 7/16 10 1/8 NA NA
1/3 Horizontal 5 4 15/16 NA NA
1/4 Page 3 9/16 4 15/16 NA NA
1/6 Vertical 2 7/16 4 15/16 NA NA
1/6 Horizontal 7 3/4 1 9/16 NA NA
Marketplace 2 1/4 2 1/4 NA NA
Print ad data-lazy-sizes. Click for larger version.
Print ad sizes. Click for larger version.

File Specifications

Print Requirements

All graphic ads should be supplied as a TIFF, EPS or PDF file.

Display Ads


  • All black and white ads require laser proof.
  • All four color ads must be accompanied with color proof.
  • All printer and screen fonts must be included.
  • All ads must be built as final size (i.e. full page 7 5/8 x 10 1/4).
  • JPEG or RGB or index color files may result in unexpected colors on press.
  • Save as CMYK for all color ads.
  • In Adobe Illustrator EPS files, convert all fonts to outlines.
  • For full page bleed ads, allow for 1/8 inch trim.

PDF files:

  • PDF files should be created using Acrobat 4.0 or higher.
  • Save PDF files as “Press Optimized.”
  • PDF files must have all fonts embedded when saved.

Marketplace Ads

Advertiser provides: Image: 4-color EPS/TIFF file (minimum 300 dpi), digital logo, or color transparency (slide) of product; OR black and white EPS/TIFF file (minimum 300 dpi), b&w glossy print of product, or velox of logoCopy describing your product or service

Web Requirements

Files must be JPG, GIF, or PNG. No animations, please. Files must match pixel dimensions above EXACTLY or the ad cannot be served.

Copy & Contract Requirements

Frequency advertising contracts must be completed within one year of the first insertion and are not retroactive. A short-rate billing will occur if the contract items are not fulfilled or if the contract is canceled prior to fulfillment.

Publisher reserves the right to reject or cancel any advertisement that, in our opinion, does not conform to the standards of BAY NATURE.

All insertion orders are accepted subject to provisions of the current rate card.

Orders are due on or before the ad reservation deadline. Orders must specifically state issue(s) and space to be used. All verbal instructions regarding contracts, insertions or changes of any kind are to be confirmed in writing by the advertiser.

Publisher is not responsible for errors in text or numbers provided by the advertiser. The publisher’s liability for any error shall not exceed the fee paid for the space.

Cancellations or changes in orders will not be accepted after closing date and none may be considered executed unless acknowledged in writing by the publisher

In consideration of the acceptance of the advertisement, the advertiser and/or agency assume liability for any and all claims that may arise as a result of advertisements printed and will protect the publisher against any claims arising therefrom.

All ad rates are subject to change without notice.